July 2025 – CEO Summary of The (new) Online Colourist Magazine

This is the first online Colourist Magazine Article.  It is true that the Colourist Magazine, which was a printed document posted around the world, has been available online for some time, but this article heralds another development in The Colourist publication.

Why did we move from a printed publication first: Essentially there were two factors – costs and the inability to get the printed Magazine to our members.  These were both exacerbated during the Covid pandemic.  The posting of the Magazine to members around the world was very slow, costly and at times, after several months, we received back the posted copies as undelivered.  The postal systems of different countries vary a great deal and at times we also had to pay import duties to get the magazine into a country.  Producing something that takes months to reach members, if it ever does, at an ever growing cost of simply postage, plus costs of compilation and printing, is very disheartening.

So, The Colourist Magazine went online, available as a PDF to current SDC Members only via the SDC website.  This addressed many of the issues above, BUT introduced new aspects to address.  The Colourist as a pdf was monitored for readership numbers but only a small proportion of members appeared to read it (but when we posted hard copies we had no data on readership numbers!) Many comments from members also strongly suggested they had not read about a subject covered in The Colourist!

Individuals also reported that a full pdf of a Magazine is a lot to digest in one go and then … well, they didn’t find time or remember to go back and read everything. Which is why the SDC is now …

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[In order to read the full text of this article you need to be a current SDC Member and logged in to your account on the SDC website]