Dynamic Response: Its Impact on the Textile Marketing Chain. Part 1 – The Fabric Supplier, Garment Maker and Retailer

Retailers, garment makers and fabric suppliers measure the success of the finisher in terms of product and supplier performance, response time, and costs and margins. Mike Bradbury and John Kent look at the introductions of a dynamic response management style, an approach which can meet the rapidly changing needs of the textile chain and provide improved financial performance